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Cromàtic

This project responds to a brief introduced by the watchmaking company Nomon.

Thanks to the market study of the brand, we were able to make visible the most interesting sectors of action to establish a target. The challenge posed was apart from attract new customer profiles, raising new horizons with light and colorful pieces. Playing with this material such as methacrylate, it was possible to meet one of the requirements established by the brand; A mountable clock, in pieces, easy to assemble at home.

With the intention of modernizing the aesthetics of that company, this colored watch breaks with the traditional shape of the clockwise, replacing its straight lines with colorful circles.

Cromàtic plays with the superposition of transparent circles and creates interesting shades as the hours go by. Cromàtic combines green, yellow and garnet colors to create other combinations of warm tones. It works thanks to the overlapping of colorful transparent sheets